UFC boss Dana White texts with Trump, starts a boxing league and does things his way

Dana White squeezed in a recent workout in New York — ahead of the launch of his new boxing promotion, just after he struck a YouTube deal for Power Slap, days ahead of the next major UFC pay-per-view card and around the time he celebrated making the cover of Forbes — when his phone buzzed in the gym from one of his closest confidants, the president. Hours before President Donald Trump addressed Congress, he texted White congratulations on becoming the latest cover boy for the business magazine that labeled the UFC CEO the “Populist Capitalist.” It’s that kinship that prompted Trump to text White after the cover was released and even take Forbes to task for publishing the president’s name in the sub-headline.